SEM / Malaysia
Google Ads Management Malaysia
Search campaigns built around commercial intent, clean tracking and accountable decisions.
Buy intent. Cut waste.
Overview
Who it is for
Google Ads management built around commercial intent. We buy the searches that indicate someone is ready to act, keep the account structure tight enough to read, make sure conversion tracking reports something real, and cut the spend that is quietly funding irrelevant clicks. The management fee is RM1,600 a month; your media spend is separate and paid directly to Google, so you always own the account and the data.
Businesses that need enquiries now, that have something worth clicking through to, and that can answer a lead quickly. It works particularly well for service businesses with clear commercial search terms. It is a poor fit if your landing experience is broken, your phone goes unanswered, or your budget is too small to gather meaningful data in a contested category.
What the work involves
What you are actually paying for.
Account and conversion audit
Before touching budgets, we verify that conversions measure real business events, not page views or button clicks that nobody follows up on.
Campaign architecture
Up to three campaigns under the standard package, structured by intent and margin so budget goes where the returns are, with negative keyword discipline from day one.
Ad and landing-page testing
Ad copy and landing page variations tested against enquiries, not clickthrough rate. Additional landing pages and campaigns are available as POR add-ons.
Commercial performance reporting
Cost per qualified enquiry, spend allocation, wasted-query removal and the decisions made this month, rather than a dashboard export.
How it runs
How the engagement works.
Weeks 1-2 — Audit and build
Tracking verification, keyword and negative research, campaign and ad group build, landing page review.
Weeks 3-6 — Learning and pruning
Daily search term review, negative keyword expansion, bid and budget adjustment as the account gathers data.
Ongoing — Optimisation
Continuous testing of ads and landing pages, budget reallocation toward the campaigns producing qualified enquiries, monthly commercial review.
What to expect
Traffic starts the week campaigns go live. Stable cost-per-enquiry usually takes four to eight weeks, because the account needs conversion data before optimisation means anything. Google's own documentation notes that automated campaign types need roughly six weeks of learning before performance settles, so judging results in week two is judging noise.
Flat-rate pricing
RM1,600/month
No bundle discount theatre. Every confirmed fee is published on the pricing page; anything unconfirmed is marked POR.
SEM / Questions
SEM questions, answered straight.
Is ad spend included in the RM1,600 management fee?
No. The fee covers management only. Media spend is billed by Google directly to your own account, so you keep full ownership and visibility of every ringgit spent.
What counts as one campaign under the up-to-three limit?
One campaign is one budget and targeting container in Google Ads, typically one service line or one market. Additional campaign creation and management are POR add-ons.
What is spam traffic blocking?
An add-on that filters bot and low-quality click sources and applies IP and placement exclusions, so you stop paying for traffic that will never enquire. It is quoted as POR.
Do you build landing pages?
We review and advise on your existing pages as standard. Building an additional landing page is a POR add-on rather than something bundled in silently.
What is the minimum sensible ad budget?
It depends entirely on your cost per click and competition. Rather than quote a figure we cannot stand behind, we estimate it from live keyword data for your category before you commit.
Which Google networks are covered?
Search campaigns are the default because they capture intent. Display, YouTube and Performance Max can be included where they fit the objective, discussed and agreed before launch.
Who owns the Google Ads account?
You do. We work inside your account. If we part ways, your history, conversion data and campaigns stay with you.
How quickly will I see leads?
Often within the first fortnight, but cost per lead moves considerably during the learning period. We report the trend honestly rather than celebrate an early outlier.